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Big Data: Scaling the Platform

Client - Based out of the United States, one of the leading providers of Marketing Automation Software for publishers

Background

Our client based in United States is one of the leading provider of Marketing Automation Software for publishers. Through real time analytics, yield management, the client’s data platform enables publishers to make smarter inventory decisions and improve revenue performance. The client wanted an automated scalable work flow with audience discovery capabilities and real-time insights into buyers and sellers data. Xebia's team in collaboration with the client designed and implemented the Big Data Architecture which can handle billions of impressions everyday.Currently the Big Data Platform is handling 20 TB of data through put everyday and processing 1.5 trillion transactions globally on a monthly basis between buyers and sellers.

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