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Best Practices for Leveraging IT Solutions in Health and Fitness Sector

Fitness is obviously one of the foremost priorities of people right now. This has been a promising factor for the growth of the health and wellness sector with the adoption of digital technology. However, any new trend in a specific industry is always perceived with doubt. Is it a fad or a trend? This is where people have to raise questions about the feasibility of new technological innovations and advancements in the health and wellness sector.

The Revolutionary Impact of Technology on Health and Fitness

Starting from patient health record systems to massive fitness communities, technology has been redefining the traditions. So, what could be the potential impact of IT solutions on the health and wellness sector? A closer reflection at some top market trends and challenges in the industry can help in determining the scope of IT in health and wellness solutions.

The foremost characteristic of the health and wellness market refers to the constantly changing trends. A global pandemic has restricted a major share of the global population to their homes. So, it is inevitable to expect radical changes in consumer behaviour in the health and wellness industry. Fitness brands have to evolve and cater to customers' needs with technology-based solutions for the latter’s convenience.

Prolific Growth Trends in Health and Fitness Sector

A report by the World Economic Forum suggests that fitness app downloads had a growth rate of around 50% in the earlier half of 2020. This is clear evidence of how fitness trends have shifted more towards the digital arena. Previously, we had smart-watches for tracking fitness metrics, and now gym training sessions are being delivered through live streams. The evolution of technology is also one of the striking highlights which support the growth of businesses. How?

Estimates suggest that the virtual fitness market would reach almost $59.23 billion by the year 2027. Now, it is reasonable to wonder about the possible reasons for such prolific growth.

• People want to live a healthy lifestyle, and fitness institutions have been affected due to the pandemic.

• At the same time, the demand for technologies like AR and VR has started to increase for the advantages of simulation.

• Individuals without adequate time for physical training in gyms and studios also drive the growth of the online fitness market.

At the centre of the fitness revolution, the social aspect has always been a competitive factor. Social communities of fitness enthusiasts on different platforms and the interactions between them can help spread word of mouth. People may be sharing their breakfast recipes, and the next moment you know, that recipe becomes popular overnight. The same applies to instructors, coaches, or specific gyms or clubs. Communities are great places for fitness enthusiasts, instructors, coaches, and management personnel to connect.

Traits of an Ideal Digital Platform for Health and Fitness

The global fitness and health club industry had occupied a market size of around $69 billion in 2019. Although the footfall has decreased profoundly, fitness clubs and institutions are exploring new ways of reaching out to their customers. The numbers of the online fitness market show how technology has helped in sustaining the health and wellness sector.

People could still reach out to fitness clubs and carry out their health and wellness routine from the convenience of their homes. Dedicated social platforms for fitness can also help in offering personalization alongside flexibility for conversations. At the same time, IT solutions tailored for participants in the community of a specific health and fitness service provider offer the flexibility of communication. Fitness service providers can have a dedicated platform for their clients, instructors, coaches, and managers. The platform should,

• Offer seamless accessibility on different devices

• Ensure the better organization of user interface for easier navigation

• Have easy to understand features

• Be capable of responding to changing business needs

• Feature scalability to grow along with the institution’s growth

Best Practices for Developing IT Solutions for Health and Fitness Sector Make

So, how can fitness organizations succeed in getting such a platform at their disposal? The major objective of the emerging online fitness market is the delivery of solutions. Whether it is an app or a new product, people want to stay informed and updated at all times. The latest gadgets define how inclined people are towards fitness, and the radical change of trends shows the uncertainty of consumer behaviour.

At this point in time, health and fitness organizations have to understand that a major part of their effectiveness in reaching their target market depends on their online or social presence. Therefore, it is important to ensure the following best practices for creating digital transformation solutions to facilitate collaboration in the fitness industry.

• Faster Development
Agile practices are highly critical for ensuring shorter development cycles alongside providing better productivity. The faster you deliver the solutions, the faster you learn and apply the necessary changes tailored to your customer’s needs.

• Scope for Scalability
Agile practices are highly critical for ensuring shorter development cycles alongside providing better productivity. The faster you deliver the solutions, the faster you learn and apply the necessary changes tailored to your customer’s needs.

• Automation Benefits
The next important factor required for the social ecosystem of a health and fitness institution is automation. You cannot have an individual at the other end of a machine to help your customers with their issues. Automation is a reliable answer for all redundant tasks. For example, it can help in creating a questionnaire of the most common FAQs about nutrition and workouts. Apart from saving the valuable time of human resources, you can also ensure a better user experience.

• Facility of Support
Finally, the distinguishing trait of any IT solution in the fitness industry presently refers to support. Without the necessary infrastructure for offering customer support, you are likely to lose customer engagement. Although open forums are favourable sources to obtain answers to queries regarding health and wellness, dedicated solutions and social platforms must serve their purpose. So, a digital social platform or IT solution for health and fitness must have strong customer support channels. Starting from network issues to platform access troubles, you should be ready to provide support 24x7.

A Win-Win Situation for Everyone

So basically, the health and fitness industry is making huge transitions towards the digital arena. Now, it is reasonable to consider that adaptability is a given factor for the sustainability of business in the health and wellness sector. Times have changed and so have the approaches of institutions in the health and wellness sector. Fitness equipment sellers, trainers, instructors, coaches, and business owners had to experience a lengthy vacuum in accessing health and fitness services seamlessly. However, digital has made a difference, and IT solutions are transforming the industry with scope for promising benefits for all people.


On a final note, it is quite clear that IT solutions are capable of revising the traditional approaches of the health and fitness industry. One of the most common examples of the dominance of technology in health and fitness became clearly evident in response to a global pandemic. Virtual fitness started to gain recognition, and people were connected to virtual communities for discussions on fitness and training sessions. Could this spell a completely new business model for the health and fitness industry, or is it just another improvisation over a legacy system? The global health and fitness industry is growing at a spectacular rate. So, find out how IT solutions can help you grab an advantage.

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